Thank you Mrs. On the web, you have much more control over perceptions because people will judge you solely based on what's . And I failed At first. Coming on too strong can cancel out the progress that was made earlier. In case you want some personal brand statement examples to help guide you, there is a handful below. Its important to let your accomplishments speak for themselves. Choosing the Perfect Personal Brand Words, A company in the Financial Services or Banking industry, Who currently have job openings for marketing help, That has only been in this role for less than 1 year. Shelley, until recently when I was working with a fantastic HR person (who taught me so much with her incredible skills), had I ever considered a personal brand. I ask a similar question in my personal branding workshops and speaking engagements and with my one-on-one coaching clients. Hope this helped you stand out from your competitors! And the third category, Drive highlights words such as determined, trailblazer, intense and game-changer, and yes I know this is two words. When people interact with my content, products, and services, I want them to feel ______. the times in which you have caught someone cheating, stealing, or even being Contact us and let's discuss your ideas! . Think about the outcome and what you learned from it. While some might think this feels too forward, the best examples of personal brand statements do this well. Im dedicated to transforming companies, departments, teams, projects, products, services, and experiences by focusing on the full arc of the Customer Experience.. These three words are essentially your personal brand and should be a way to define your personality along with your professionalism. and true to yourself so that your personal brand is the real you. personal brand is one of your most important assets. individual can include a focus on being creative in tackling new projects, considering And you should use it there, in your email signature, in your blog postings or comments, as your LinkedIn Professional Headline, and anywhere else where its appropriate to promote yourself. Your email address will not be published. Get help for patent invention InventHelp experts. When working with new clients, I ask them to describe what emotions they want their business, personal brand to convey. This represents your point of differentiation. When you present your personal brand statement to someone else they will likely circle back around to you later if they want to work together. Another example might be: Bruce is an analytical, intelligent, and collaborative CEO who is dedicated to helping millennials have fun through expanding affordable gyms in the US. Social media amplification is the icing on the social media marketing cake. And this process does not have to be overwhelming! There is no right or wrong answer in selecting the 5 words aristocratic or having or showing fine personal qualities or high moral principles and ideals. being able to jive with different personalities across all functions of the A solid personal brand statement example would be: "I help your brand gain visibility online.". Patagonia. While this doesnt describe what I do, it describes where I add value. It is the unique combination of skills, experience, and personality that you want the world to see you. Having a professional philosophy and a solid professional track record are more effective than calling yourself results-oriented or something similarly canned. Its often a subtle distinction that a lot of people overlook. Using descriptive words for your personal brand can come across as inauthentic and self-serving, so you need to use them sparingly. Imagine being faced with a difficult situation Protected. Sometimes it takes longer than expected to discover the right fit. Your personal brand statement combines these into a short, punchy narrative. By doing so, youll come across as more sincere. They are used to communicate what an individual is all about, and what they bring to the table. Since it is such a powerful marketing tool, you are going to want to spend enough time on it to make it fantastic and ensure that it projects exactly the image of you that you want. 1- Bold. The benefits of writing a personal brand statement are hard to deny at this point, and well explain in this article why having one is so important today. I am a determined and resilient individual who is always eager to learn and evolve. When people describe their brand, they typically identify a word that falls into one of these three categories: Under Expertise, descriptors used include competent, talented, productive and strategic. This resource gives you 175 of the most impactful marketing words (good and bad), organized into ten categories for easy reading. And having a personal brand statement makes it easy for anyone employers, customers, clients, or contacts to identify if they want to work with you or listen to what you have to say. The first step to building your personal brand is knowing yourself and your personality. Thats why you get a summary and an entire about section on LinkedIn to craft a personal brand statement. You use your personal branding to differentiate yourself from other people . This is why a concise personal brand statement is so important. Debbie Levitt uses a reference point that a lot of people would immediately understand Disneys Mary Poppins to tell the story of what she does and how she does it. LinkedIn is one of the places that make the most sense to put your personal branding statement, more so than any other network. Most professionals on LinkedIn use adjectives to describe themselves, but this is not the best way to communicate your brand. However, as with most things, its far more effective to keep it simple then to overload people with a lot of information that can take away from where you really add value. As a result, I created an infographic to highlight how people position their brand in ONE word. After I spent hundreds of hours networking on my LinkedIn, I was sourced by a Google recruiter and now sit on their staffing team. If youre looking to make your personal brand more irresistible, check out these brand words that will help get you there! Since the purpose of a personal brand statement is to briefly list your primary skills, it is necessary to target the industry where those skills are most useful. Narrow it down to three words that align with your personal brand and the organization Look at your adjective list and organization research. (Determined)- Always to go after what I want in life, achieve my goals and be successful, professionally and personally. Be sure to connect with me on Facebook, and follow me on LinkedIn andTwitter. "I develop sustainable business models and marketing strategies to fuel small business growth.". Time and time again we see people spend hours crafting and refining their personal brand statement, only for them to just put it on their website. Too often we see people try to present their personal brand statement in a way thats robotic or overly professional. Frankly, it can make all the difference in short-term job searches as well. Think about these brand words that describe your expertise:A small number of people can use their achievements to fuel their personal brands in a tasteful way. Can you boil your personal brand down to the ONE word that describes your value? A personal brand statement will not help you much if you are not telling people what it is. To help you understand this concept, keep educating yourself on how it ties in with your professional goals. Put it All Together. To date, Ive had 32,415 comments. It can be hard to know where to start with your personal brand. Also, make sure to limit yourself to only one sentence for your personal branding statement. Whenever I work with clients to develop their personal Its important to have a professional philosophy and solid professional track record. Goals. Consider your qualities. What makes Chriss statement stand out is the scale he cares about and his focus on inclusivity by expanding the scope of his business to the world. First it is important to understand that you want to convey powerful ideasthe words themselves are just a means to that end, so dont stress out over finding a single perfect word or phrase to describe you. This helps you discover your target audience, your visual aesthetic and create guidelines around your brand. Required fields are marked *. Deciding on 3-5 meaningful adjectives to characterize your brand can help you discover how to connect with your ideal audience, your overall messaging, tone of voice, and . thinking and good judgment in times of stress. List everything that you love about the work you're doing, and make another list about all of the things you'd prefer not to be doing. She establishes herself as an expert on Twitter and someone that cares about being a teacher and coach for others. People will search for you online and check out your reputation when they are evaluating whether to hire you or partner with you. Simple because I love easy, light and airy outfits; timeless because I can wear the same style 10-20yrs from now and relatable because anyone at any age can be comfortable wearing my style. :). I am very passionate about one thing: teaching people (entrepreneurs, marketers, etc) how to achieve rockstar results with their social media, especially Twitter. In order to be effective, it needs to stay current. Deciding on 3-5 meaningful adjectives to characterize your brand can help you discover your ideal audience, your overall messaging, tone of voice, and your brands visuals. Your personal brand is one of your most important assets for your long-term career development. Make sure to keep it consistent across platforms, however, because using the same sentence every time will help others remember it and associate it with you. Get more eyes on your personal brand statement. Personal brand words cant replace your strategic message, First it is important to understand that you want to convey powerful. Wendi Weiner 5 Min Read Whenever I work with clients to develop their personal brand, one of the first pieces of information I seek to extract from them as part of the process is the following question: with executive partners, stakeholders, and clients. The process for identifying your ONE word is just as important as your actual ONE word. That's a very interesting way to use it! in those situations? If youve ever come across someones LinkedIn profile and cringed a little, then you know what I mean. Should you use personal brand adjectives? This will help set you apart from all the other people who offer similar services or operate in the same industry. If you get multiple words or themes determine if one word stands out more than the others. Words to Describe Yourself on a Resume . He doesnt use buzzwords. What three words describe your personal brand? Consider Your Brand As A Personal Relationship. Think of it as your catchphrase a tagline or slogan for marketing yourself! Feeling something else? to be resourceful Consider how you have had to come up with Plan Instead, highlight words that represent your personal, authentic brand. When thinking about my brand, I dont want people to feel ________, ________, or _______. Additional words include versatile, resourceful and adaptable. I am straightforward and reliable, and I support others with compassion. active role in trying to apply your own knowledge on a topic while also taking 3. Plus, these qualities are always attractive in a professional setting. Of these personal branding statement examples, hers stands out with its creativity and use of storytelling. Synonym: Synonyms to the word "bold" include words like brave, fearless, courageous, and confident, among others. In life (as distinct from branding), the three most used and most powerful words are, "I love you." Together, they are definitive. Your personal brand statement has to be strong, descriptive, short, and catchy all at the same time. The second piece of information I ask is: Explain why Its advanced, so Id recommend focusing on the first three aspects of your personal brand: skills, personality, and motivation. Rather, its something you should consult, review, and revise on a continuous basis. Words like curious, driven, optimistic, passionate, intelligible, open-minded, creative, determined, self-reliant, humble, and focused may come to mind. The reason for this question and subsequent follow-up is to learn how a client sees himself or herself. It can be hard to know where to start with your personal brand. First, understand that the words you use are just a means to convey powerful ideas. Your brand mantra should communicate clearly who you are, it should be simple and memorable, and it should feel inspiring to you. They can be used to describe an individuals personality, work ethic, skills, and more. We've seen thousands of resumes and CVs that say people are "motivated team players." Those are great things to be, yet too many people write the exact same words. Use personal brand adjectives sparingly and in. brand, one of the first pieces of information I seek to extract from them We recommend including it in a prominent position to lead off your profile information. I already have my own company, so I'm not looking to impress employers, but my business partner and I are always looking to stand out amongst competing labels. Youll see most professionals on LinkedIn describing themselves with personal brand adjectives, but thats not really the best way to convey your brand. With that in mind, consider describing yourself with words that correlate to these four aspects to help build your personal brand: Only a small number of people can legitimately use their achievements to fuel their personal brandstastefully, anyway. When you meet somebody for the first time, you dont want to drone on and on without them showing interest. 1) Your brand is how others perceive you. Its what ensures your results are that much, You know plenty of brand evangelists. I cannot emphasize this fact enough when looking for a job you have to be willing to be your own advocate. That establishes trust and shows to potential clients that he understands their pain points and how to solve for them. Instead, use these words and terms in combination with action-oriented verbs that are descriptive of what you do. Additionally, a CEO's reputation plays a vital role in attracting employees to a company (77%) as well as motivating them to stay (70%). Take your values and goals and wear them on your sleeve (or your personal brand statement). It acts as a mission statement for his career and what he values. Everyone has such descriptive words. If youve ever cringed a little at someones LinkedIn profile then you know what Im talking about. Think about these brand words that describe your expertise: Consider these words to describe your personality or character: Choose something to describe your motivation or drive, too: If youre careful, you can use these words to highlight your achievements or community roles, too. This is how I measure success! This article has helped us focus in on how we can best stand out in the crowd. A solid personal brand statement example would be: I help your brand gain visibility online.. Dial-in your brief personal brand statement that you want to present so you can recite it on autopilot. Your brand statement is not a personal mission statement or job title, but rather your catchphrase if you will about your specific expertise. It should be short and catchy but also contain enough compelling information to convey your value and show your personality. Think of your clothing, hair/makeup and accessories as your 'packaging'. Word to the wise: theres a fine line between letting your achievements speak for themselves and boasting. You should be respectful of their time and yours. and even prospective clients. These are all admirable qualities to have, so take pride in the 3 words you choose. I posed a similar question on LinkedIn; What ONE word do you want people to think of when they think of you? Heres a little-known fact about writing: verbs are more effective than adjectives. Feeling inspired by those personal brand statement examples? Are you clear on your brands mission, vision, and values? Good luck with your job hunting! We recommend taking a glance at your personal brand statement every 3-6 months to see if anything needs to be changed. Thanks! Or will you Dont stress out over finding a single perfect word or phrase to describe you. The title Worlds Best Boss is a pretty big claim, and I dont think anyone is qualified to make that claim. This helps develop the clients personal brand because these words formulate key selling points of the client to a prospective employer in a job interview. encountered a situation where you have had to work with a difficult Product Brands: It involves promoting one individual product which requires good market research and accurate targeting for your market and personas. Relaxed.". You spent time on it, dont you want others to see it? The Importance of Branding Words. But beware of using titles and personal branding words that are too over-the-top itll just leave you with nothing. also lean in on the personal growth you have achieved by being collaborative. Thanks James, I will look into the connection further. Youre a builder of communities with your weekly newsletter, really? This will make you more effective than if you simply called yourself results-oriented or something else that is canned. By pointing out the different languages that he uses at work, he shows that he is a team player and someone that enjoys collaborating with other teams and departments. This gives you a significant advantage over other profiles that have their value spread thin throughout their entire profile. Personal brand statements are brief statements that summarize what you do, why you do it and what differentiates you from others in your field. Brevity begets precision. You can leverage your ethics and strong moral compass to show how It sums up your experience, your skills, and your passion so that people can easily understand who you are and what you offer. Mix and match them to create a professional persona that accurately reflects who you are. No matter your occupation or personality, you should have your own personal "dress code" that follows your unique look, tied to your personal brand and goals. When I talk to my ideal people, I want my tone of voice to be _________. dishonest. Sharing this info is very impactful!! Thats simple, succinct, and its enough of a teaser to get a response like: Wow, tell me how you do that. Thats your invitation to elaborate on your 30-second elevator pitch. Ask them to do the same activity, giving you three descriptive adjectives based on the personal brand they feel describes your freelance business. You dont necessarily need a personal brand logo to stick in peoples memories, but it definitely helpsand its really part of a wider effort to Job seekers who dont think personal branding is worth their time are going to be sorely disappointed waiting for their phones to ring. It's about having your own voice. It's called The Power of Three. For what it's worth, my one word might be capturing the spirit of yours--"Elevation." that could potentially compromise your internal moral compass or professional To do this, ensure you seek feedback from family, friends, colleagues, mentors, customers and anyone who will give you honest feedback. Now its time to craft your own. The big picture of the business, the intricate details of the solution at hand, and key stepping stones of the process are collective aspects of the work you do. Your post has given me clarity to define my personal brand statement. Active Adventurous Ambitious Approachable Bohemian Bold Brave Bright Bubbly Calm Candid Carefree Casual Charming Cheerful Classic Collaborative Colorful Cool Cozy Crafty Cultured Daring Delicate Down to Earth Dynamic Edgy Elegant Fearless Fun Maybe you once had a phenomenal customer, You might have heard the term UGC creator tossed around a lot lately and wondered what exactly it means . Your statement is a distinctive part of your personal brand that is unique to you. When things are wrapping up, give them your contact information and part ways. Character points to strong moral and ethical principles and for those that identified a word in this category, it means above all else this is how they want to be known. This person describes herself by what she loves to do: Writer, Designer, Researcher: Sr. Sage Alliance, a Leadership Performance Company, provides coaching, team-building and assessments, workshops and speaking on topics including; leadership development, empowering teams, communications, lasting impressions, personal branding and building a coaching culture for executives and high-potentials for both team and individual leaders. If you want your projects to take center stage, then pair them with personal brand concepts that denote humility, such as curiosity or self-improvement. Instead, this means this is not the singular focus of how you want to be known. I have a slide that lists two columns of positive words, such as "trustworthy, energetic and capable," and another two columns listing more negative words such as "belligerent, greedy and . Get the 9 secrets of job hunting with a humanities degree (free), PLUS a new career strategy delivered to your inbox once per week (3-minute read). 2. Even though its time-consuming, your personal branding statement should be revised at least once a year to reflect changes and advancements in your professional career. Be careful not to boast about your achievements too much, or you may come across as arrogant. One of the most important (and sometimes the most difficult) section is to describe the feeling you want your brand to have. And he throws in a Star Wars reference that both shows off his sense of humor and appeals to his audience. Thats why its important not to confuse your message with your personal brand words. Ive run an Emmy award winning motion design/brand consultancy for over 23 years. If youre looking to make your personal brand more irresistible, focus on using words that will resonate with your target audience. LinkedIn profiles have reference sections where people can say nice things about you.